欢迎大家来讨论: 如何增加邮件的吸引力,让客户喜欢回复
不知道大家有感觉没有:大部分l发出的邮件都石沉大海,没有回复。我做外贸两年多了,从最先开始尝试各种方法寻找客源,但依然感觉邮件写的没分量,不够有吸引力。因此,想在此请教前辈们来此传授经验,大家共同发掘出不同的开发邮件,日常邮件的范本。现将我的一些信件拿出来,供大家点评探讨。
1.
Dear Sir,
How are you ?
This is allen from Shenzhen Bak Technology Co.,Ltd. located in Shenzhen, China. So nice to contact you !
Attached please kindly find the pictures and price for some models of our battery packs.
We are a hi-tech enterprise specializing in the R&D, manufacture and marketing of rechargeable batteries and chargers, our
products are as following:
1. Lithium ion , Li-polymer , Ni-Mh, Ni-Cd ,LIFEPO4 single cells.
2. Battery Packs are used in following aspects:
(1) Civil Use:
1.1 GPS, Radio Equipment,
1.2 Mobile Phone: (Nokia , samsung , LG , Panasonic , Sagem , Sharp , Siemens , Sony Ericsson etc.)
1.3 Digital Cameras:(Kodak Nikon Sony Canon JVC Panasonic samsung Konica Kyoera Sanyo Olympus Casio FUJI Hitachi Sharp Pentax etc ),
1.4 PDA : ( Dopod, O2, Treo, Loox, Simens, HP, Dell, Mitac, Lenovo, Nokia etc.)
1.5 Laptop: (Apple, Acer, Fujistsu , IBM, NEC, Lenovo, Compaq/Hp, Dell, Toshiba etc.)
(2) Industrial use: mining industry, machinery industry, Robot etc.
(3)Transport use: electric buses, electric sedans, electric motorbikes, electric bikes, boats and vessels.
With our development, we had got UL, CE, ISO9001:2000, ISO14001,ROSH certificates now. If you have interested in this
business, please feel free and let me know.
We are good at doing OEM battery packs according to customers' requests, and we are always trying best to offer our
customers the best quality, best services.
Please kindly let me your comments on our updated offers,your kind feeback return will be highly
appreciated !
Best regards,
Yours Sincerely,
Allen
Shenzhen Bak Technology Co.,Ltd
Http://
Tel:
Fax:
Address:
2. Dear Sir,
I get your contact information from the website. I have visited your website and found there have some opportunities for cooperation. I'm writing the letter to hope
establish business relationship with you. Our basic company information is as following :
Company Name : Shenzhen BAK Technology Co.,Ltd
Established Yesr : 2002
Manager :
Business Ranges : Rechargeable batteries, Chargers
Main Customers: Nokia Motorola HP Philips etc
Products : Laptop batteries, Digital Camera batteries, PDA batteries, Mobile phone batteries, IPOD batteries. Li-ion Li-Po LiFePo4 Ni-Mh Single cells Chargers
Website: Http://
Service : Professional battery and charging soltutions for electric, electronic products.
Certification : CE, UL, ROSH, ISO9001 14001
Annual Income : More than 70 million US dollar
Office Address :
Factory Address:
Price and samples can be availiable if you request them.
Look forward to replying me earlier.
Best regards,
Allen
Shenzhen BAK Technology Co.,Ltd
Http://
Tel:
Fax:
Email:
这两种都发过客户都有回复,不过我还是感觉可以改进,对日常的邮件,怎么才能做到和客户有话谈,邮件看的舒服,地道,由于我是菲英语专业毕业的,还想请专业人士,前辈指教,在此先谢过了。
李名
盲目的发邮件,回复那才怪了..重要还是客户质量,对客户的了解以便针对性的开发...
邮件模版根据用户特点写了,没什么固定的,主要是针对性要强
2008-09-10 10:20:17
李玉洁
我觉得重要是专业,要先分析好自己所在行业,产品等.
2008-09-09 09:49:10
宋佳龙
看大家的经验,很是受益.11楼的很专业
2008-09-04 17:41:03
李玉洁
是呀,大家都说说
2008-08-11 10:03:34
陈许红
谢谢拉,辛苦拉
我的QQ是847428132
MSN是chenxuhong05@hotmail.com
2008-08-09 11:57:18
倪东炤
最主要的是你的公司介绍和产品介绍可以直接传递买家利益,例如大家以上都提到的认证等,还有市场的经验,买家对曾经跟他市场的同级买家合作过的供应商会比较有兴趣,增加回复的机会。
应酬客套的话可以说少一些,直接切入他为什么要买你的产品?(价格,服务,经验,交货期),有必要的话可以在Email里跟买家分享你服务其他客户的成功故事,告诉你的潜在买家你的合作客户如何因你的产品而获益。
一点分享。
2008-08-05 15:35:35
songruby
新手都要经历的困惑。我们慢慢就懂了
2008-08-04 15:14:12
songruby
学习一下
2008-08-04 15:10:39
李玉洁
共同探索,共同进步了
2008-08-03 10:23:57
何广军
大家用的都差不多啊
2008-07-11 14:35:16
misstiffany
大多数不 都这样推荐么?
2008-07-11 10:19:45
徐优
谢谢分享,要向楼主学习
2008-07-11 09:41:00
liuAllen
回复: tanjason
我用了两个模板,分别标出了1. 2. 第一个模板侧重产品,第二个模板侧重公司的信息,但我不知道哪种更好些。因为有的客户根据大概见到适合的产品会回复,有的采购第一次看到的希望是公司的更全面的信息。应为从事外贸的时间比较短,对客户了解不透彻,希望同行帮着分析一下。
2008-07-10 17:59:49
胡丹丹
楼主有心了,也谢谢分享。我们平时写的也差不多,我把我这个也让大家看看。
Dear XXX
How are you ?
We are a professional pvc hoses and fire hose products manufacture with 14 years experiences in China,offering monthly output up to over 20 millions pieces.We are the best manufacturer that you can trust in China.
Our main products:fire hose,pvc garden hose,pvc transparent single hose,pvc suction hose,pvc lay falt hose,pvc high pressure sprayer hose,steel wire hose,gas hose and so on.
I sincerely wish we can establish long business relationship with you.kindly give me more your details then I will quote you our favourable FOB ningbo .I am looking forward to hearing from you soon.
可能有些语言用的不同,结果也可能不同 。一般我写的大部分也有这么长,嘿嘿。。。。。爱看不看。
希望看到此帖的顶下,为楼主也为大家分享下。 :) :P :) :oops:
2008-07-10 16:54:42
tanjason
先顶一下,LZ写得很详细很长啊,我发的邮件基本上都只有你的一半那么长。不知道是好还是不好。觉得太长了也不是好事,那些人有这么多耐心看吗?
2008-07-10 16:39:16

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