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The world’s top 10 most valuable nation brands

China has maintained its spot as the world’s second-most valuable nation brand, with its worth rising 25 percent to $12.8 trillion, according to the latest Brand Finance Nation Brands report, second only to the United States, whose value is $25.9 trillion.

David Haigh, Brand Finance CEO, said the rising value of China’s nation brand was a consequence of its global leadership, pro-business outlook and determination for the country to create brands rather than just products.

Germany, ranked third, is also the fastest-growing nation brand in the top 50 rankings. The country has seen its brand value jump 28 percent to $5.1 trillion over the past year.

Let’s take a look at world’s top 10 most valuable nation brands.

No 10 South Korea

Brand value 2018: $2 trillion

Brand value 2017: $1.85 trillion

No 9 India

Brand value 2018: $2.16 trillion

Brand value 2017: $2.05 trillion

No 8 Italy

Brand value 2018: $2.21 trillion

Brand value 2017: $2.03 trillion

No 7 Canada

Brand value 2018: $2.22 trillion

Brand value 2017: $2.06 trillion

No 6 France

Brand value 2018: $3.22 trillion

Brand value 2017: $2.97 trillion

No 5 Japan

Brand value 2018: $3.6 trillion

Brand value 2017: $3.44 trillion

No 4 United Kingdom

Brand value 2018: $3.75 trillion

Brand value 2017: $3.13 trillion

No 3 Germany

Brand value 2018: $5.15 trillion

Brand value 2017: $4.02 trillion

No 2 China

Brand value 2018: $12.78 trillion

Brand value 2017: $10.21 trillion

No 1 United States

Brand value 2018: $25.9 trillion

Brand value 2017: $21.06 trillion

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