还盘技巧
基本上90%的客户会有还价的要求,怎么面对客户的还价,我做了以下的接招总结。当然在具体的业务操作中还要,具体问题具体分析!(看的人多回的人少,郁闷个个copy完就走)
1 以退为进:这个价格我们也能做,但是如果按这个价格做的话,质量会有所下降,请客户考虑! Example : we can also accept price at USD 200 .however , the quality will be lowed than the one I have introduced to you at price USD 220 .pls considerate it !
Besides , I would like to tell you . we can even accept the price lower than USD 200 . it is another model XX. The offer of this model is USD 175 . Only adjudge from the appearance . they are very similar . but they are completely of quality . they difference between the two model are listed as following :
the price difference is USD 20 . and we can supply you one year guarantee . So could you tell me what you and your customers should pay the super quality ? what is the result of the 20/360=????
The reason why I have not introduce the products priced USD 175 originally is that I think the quality is the heart of the products . if your customer would like to do business with you is not depend on the price , just depend on the quality。if you can search a products of high quality , they will do not care too much about the price .
第一脚,明确告诉客户我们也能做这个价格,但质量会有所不同。
第二脚,如果可能推荐类似但价格比较低的产品。如果可能要比客户的目标价格低,至少是要等于。
第三脚,让他自己考虑选择那一个产品。将两个产品的不同之处罗列出来。可以将差价除于产品的保质期限,那样会得到一个很小的数字,记得,这个数字让客户自己算,他会觉得和你在几个美分上计较很可笑。
第四脚,解释一下为什么以前没有把那个低价格的产品介绍给他。尽量让客户感觉你是在为他的长期生意着想。
适用度:基本上对所有的客户合适
刺激:我们正在和你们国家的最大的该产品的进口商合作.我们给他的也是这个价格
Example : dear sir , we have already carefully considerated your counter-proposal . however , I am very regret that I can not accept your price . Actually , we have already exported many containers to xx . we have very good cooperation ship with XX company , which is one of the biggest importer of XX products .
Now , this company import around X containers from us every month .
you are our new customer , and your trial order is not very big . however , you share the same price with this company。
I have enclosed the B/L copy of this company’s order , pls kindly check.
so we hope that you can accept our last offer . I have enclosed the P/I for your confirmation again . pls kindly keep us informed if you have paid deposit payment , so that we can arrange production asap .
陈城
thanks for your sharing
2009-07-26 22:47:12
余桥丽
我觉得你的回复是比较简洁而明了的, 不错
2009-07-04 17:06:39
douhelen
谢谢分享,楼主,学习了。
2009-07-04 14:11:57
商将
学习了
2009-05-29 09:56:57
tinacheng
FENXIANGLE
2009-05-29 08:56:33
zhongjuliana
呵呵
都差不多了,不过这也是比较的有效的一种。还是要因情况而定吧
2009-05-29 08:34:13
檀艳敏
谢谢,我是化工行业的,有没有这方面的技巧啊,客户一询完价就飞了。郁闷
2009-05-28 18:38:18
田岩
支持啊!谢谢分享
2009-05-28 14:40:17

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