做外贸，开发信都写过不少，曾经有过长篇大论，也想过简短精悍，更想过出奇的招数。效果参差不齐。最近邮箱经常收到一些开发信，可能是误找了我的邮箱吧。下面就我看到的一些开发信写出我的想法和分析。如有异议，欢迎讨论！

Dear sir,
 Glad to know you need XXXX. Our company, XXXXX company main produce XXXXX.
 If you are interested in, pls contact me.
 Waiting your soon reply.
 Best regards
 优点: 简洁明了，整体看起来很舒服。
个人建议：可以再加一两句话描述产品或者公司特点和优势。以加深印象。

*********************

Hi, Dear Customer,
  We sell  clothes, TV parts XXX,XXX,XXX,
We supply millions of items on our
webistel! Email me or just call me directly, Thank you!
Best regards,
优点：正文简洁明了，用不同的颜色，和加粗的字体表示不同的着重点。

个人建议：.针对性不强，邮件中列出的产品是不同类型的，可能针对的客户群体是不一样的。这样千篇一律的发，没有针对性。

*********************


Dear Sir,
How are you!
I’d like to take the opportunity to
introduce ourselves! We are Guangdong XXX Co., Ltd with great business organization.
We are located in XXX road, XXX district, Guangzhou city. Our business involves
manufacturer, quality inspection, foreign trade, storage and logistics. We can
provide good products and good service to you. Our main products are kinds of
XXX, XXX and XXX.(产品名)
Any inquiry, please contact us.
Thanks.优点：公司的介绍给人印象是个大公司。
不足：主动语态太多，I， we, our 等。另外可以增加一些产品的特色和优势。

*********************

以下是我个人觉得比较好的几个开发信：

Dear sir,
We come to know your company and write to establish business relations with you.

XXXX Company specializes in manufacturing and exporting clean tools.  Its excellent absorbency makes it perfect to clean items. It can be used as XXX,XXX,XXX(应用范围） and etc.

For its high quality and competitive price, it has enjoyed good popularity in USA, Canada, Japan and so on. If you are
interested in this, pls contact us for detail.

Best regards,

整体效果很不错，段落分配合理：第一段开门见山表达写信的目的，第二段介绍公司产品，特点和使用市场。第三段，列举目前的客户群体。
*********************
This is XXX from China. As I visited your website and find that you're working for XXX. Would you like to add a new powerful product to enhance your market?

We are original facotry for XXX since 1990. Over 30 countries clients bought from us. Such as XXX company, XX company.

The XXX is the latest product and suitble for you.
Benefits you will have:
1.....
2....
3....

As your are first time to sell this product to your market. I suggest  you have a sample first to test. Do you agree? Besides, I will always support you if you need any assistant.

Please reply me for more product detail !

1. 表示已经了解客户的情况，然后针对客户推荐合适的产品，从而引起客户的注意。
2. 简单的公司介绍，并列举公司具体的几个大客户，给客户印象深刻。
3.列举如果客户购买会得到什么好处，做生意必然有利益才会做。
4.建议客户先拿样品，并给予后期支持。