外贸中相关PRICE的经典对话
PRICE
ONE
A: Unfortunately your price appears to be higher than ever.
B: Yes, we know. Because of the price hike in raw materials,(原材料) we were forced to adjust our prices accordingly.
A: I’m sorry to say we can’t close business (成交) at that price. Aren’t we old friends? We’ve had a very good business relationship over the past years. I think this transaction would be more promising if you could make an appropriate reduction. 过去的这些年我们之间的业务关系一直都很好,如果你方能够适当地降一降价格,我想将更有希望成交
B: Well, in view of our good cooperation over the past years, we can take some consideration, but only for this order.
A: Then how much can you go down?
B: 1% off the original price.
A: 1%! Your reduction is too modest. What about 4%?
B: Oh, I’m afraid the price you give is too low. The best I can do is 2%. Anyway, compared with the prices of similar products in the international market, our price has always been on the low side.
A: You say 2% and I say 4%. How about splitting the difference and meeting each other half way? Let’s settle at 3%.
B: No. I’m afraid it’s still not acceptable.
A: What do you say to 2.5%, then?
B: Hmm… I appreciate your efforts and sincerity in this transaction. As a token of our cooperation, we accept your bid.我非常感谢您在这笔生意中的努力和诚意,为表示我们的合作,我们接受您的递价.
A: Thank you. Let’s call it a deal. 成交了
B: Excellent.

TWO
A: We’ve studied your offer carefully.
B: What do you think of it?
A: To be frank with you, we just don’t understand what your price is based on, it is unexpectedly high, although we admit your quality is first class.
B: I’m glad you acknowledge the quality of our products. I remember you’ve once said that quality is of the essence in determining the price. Also, you’re certainly aware of the value of our brand. Its high reputation and our excellent service also justify the price.
A: But quality is not everything. Seeing the market weakening, many companies are reducing their prices more or less to cater to the local purchasing power, and this has drawn many consumers.质量不代表一切啊. 看到市场疲软,许多公司都在或多或少地降价,以迎合当地的购买力,这样吸引了不少消费者.
B: Yes, we’ve noticed this too. But the way we see it, the present downward tendency is just temporary, and it is only a matter of time for the market to bottom out. And it is never our strategy to win customers by being involved in price wars.我们也注意到了,但依我看,目前的跌势只是暂时的,市场触底反弹只是时间问题,另外,我们从来不用参与价格战的方式来赢得客户.
A: You have a point there. But I’m afraid we can’t make our clients accept such high prices while other suppliers are reducing theirs.你说的有道理,但是在其他供货商都在降价的情况下,我恐怕无法说服客户接受你们这么高的价格
B: Then what’s your proposal?
A: We shall increase our order by 10% on condition that you reduce your price accordingly. What do you think?我们将订货量增加10%,你们相应地降低价格,如何
B: Well, with a view to a long-term cooperation between us, we agree to a 5% cut.
好吧,为了长期和你方合作,我们同意降5%
A: Only 5%?
B: This is the best we can do. Your customers will find it a good deal for them to buy products of such good quality at this price.以这个价格买到这样高质量的产品,你们的顾客肯定觉得上算
A: OK. Let’s call it a deal.