[size=18:3b781b0eb9][color=black:3b781b0eb9][b:3b781b0eb9]1.the structure and layout of a business english letter: ①.clearness ②conciseness ③Courtesy ④.formal 2.a letter should have 11parts: ⑴. the letter head A.company’s name should be put on the middle of the first line. B. it also include “address, phone number“”, which should be wrriten on the nighet,or left, or even the two sides of the second line. C. reference: your reference: our reference: ⑵. the date ⑶ inside name and address ⑷ the salutation ⑸ subject line ⑹ the message A.what’s your aim in writing this letter B. what’s the best way to go about it C. write simply,clearly, courteously, and to the point D. paragraph correctly,confining eachparagraph to one topic E. avoid stereotyped phrase and commercial jargon F.how do you obtain his name G. about your company and your product,bisiness H. express your wish:simply, clearly, concisely,being courtesy I. way of knowing the financial standing ⑺ the complimentary close ⑻ the signature 3. layout style a. Full block style b. semiblock style c. indental style 例如： We have your name and address from the Commercial Counsellor’s Office of the Chinese Embassy in Ghana.We wish to inform you that we specialize in both industrial and pharmaceutical chemicals, and shall be pleased to enter into trade relations with you . To give you a general idea of our products, we enclosed a complete set of leaflets showing various products being handled by this corporation with detailed specifications and means of packing. Quotations and samples will be sent upon receipt of your specific enquire. Business between us will be concluded on the basis of shipping quality and weight testing and inspection will be made by Shanghai Commodity Inspection Bureau prior to shipment. Necessary certificates in regard to the quality and quantity of the shipment will, of course, be provided. As to our financial standing, we refer you to Jading Matheson Bank,57 Waterloo Street, who, we feel sure, will be glad to furnish you with any information you require. In case you need more information about our business status, we shall be only too glad to answer your inquiries at any time. we look forward to your early reply with much interest. yours sincerely China National Impot﹠export Corp. Manager first inquiry： Dear sirs, we have seen your advertisement in the Metal Worker, and would be grateful if you would kindly send us details of your fittings. Please quote us for the supply of the items listed on the enclosed inquiry form, giving our price c.i.f. Melbourne. Will you please also indicate delivery times, your terms of payment, and details of discounts for regular purchases and large orders. Our annual requirements for metal fittings are considerable, and we may be able to place substantial orders with you if your prices are competitive and your deliveries prompt. we look forward to your receiving your quotation. yours faithfully C.C.C. Firm offer（实盘）: A satisfactory offer will include the following: a. Name of commodity, quality, quantity b. Unit price and type of currency c. packing condition and date of delivery d. terms of payment and discount e. The terms of validity of the offer f. Indication of what the price covers Dear Sirs Thank you for your letter of April 5,asking for a quotation for 100 mixers. We are pleased to make the following offer, subject to your reply reaching us by May 20. Price:US62.5 each CIF New York Packing: free Shipment:7 days after receipt of order Payment: with 30 days on the receipt of the advice of shipment We look forward to receive your order and assure you that it will receive our prompt attention. Yours sincerely C.C.C Manager[/b:3b781b0eb9][/color:3b781b0eb9][/size:3b781b0eb9]