外贸社区
庄宇
仅用6句话,我轻松地从竞争对手那里夺回了客户!

澳大利亚X公司是我合作了3年的老客户。定单量虽然不算大,倒也很稳定,平均每3个月下一个20尺柜的wasabi peas。去年,在全球经济不景气的情况下,X公司依然向我司采购了4个柜的wasabi peas。记得该客户去年的最后一单是在10月份下的。然而,直到今年5月初,足有7个月的时间,一直未下单,可把我给急坏了。期间,我也一直和该客户保持着联系。该客户总是以AUDUSD不景气我司的价格太高等理由迟迟不下单。这样,一直到了今年512日,刚好是汶川特大地震一周年,我向往常一样在MSN上和该客户打招呼,询问最近澳洲的市场情况:

我:      How is the market going for wasabi peas in Australia?

客户:  Ricky, in fact, we are buying wasabi peas from another supplier in China at price USD 2.50/Kg. Our sales now is boosting up. Your price now is too high for us to manage as the market competition is too fierce here. We would like to buy from you if your price is competitive enough.

我:      Really? But as we told you before, USD 2.65/Kg is the lowest price we can offer. I wonder if the peas you are buying from another Chinese supplier are Marrowfat peas from Canada?

客户:  Yes. We don’t buy Chinese small peas.

我:      Do you know Marrowfat peas have different grades? Ours are grade 1.The size is above 8.5mm. As you can see from the wasabi peas you imported from us last year, they are indeed very large in size. The peas are crispy. Frankly, we are offering at USD 2.70/Kg to other customers in Australia. So, we are giving you the lowest price.

客户:  Which companies you are also selling to in Australia?

我:      Sorry. It is confidential. We can’t tell you. But I can tell you they buy from us and then re pack into retail bags. They sell to ALDI Store. You may check from the local ALDI Store if you like.

客户:  OK.

我:      Now the raw marrowfat peas is very difficult to purchase. So, I believe the price will rise again. You can not judge the products only by the price but also by the quality and service. Today, we are proud to be the largest supplier of wasabi peas to United States and Australia. We ship at least 10 containers of wasabi peas per week to our customers in these two countries.

客户:  What is the lead time if we take a 20ft container from you?

我:      Within 20 working days upon receipt of your 30% deposit.

客户:  All right. We would like to take a 20ft container.

………………

天呢,太爽了。真没想到能这么快就说服客户。现在,客户的30%定金已经到帐。定单的前期准备工作已经

成,很快就会生产。仅用6句话,我轻松地从竞争对手那里夺回了客户!

 

蔡玉海
本当にすごいです。厉害,小弟我要学习了
2009-11-01 15:16:18
刘佩
是的,专业
2009-10-09 17:03:58
尚小菊
对啊,如果对产品资料、行情了解不够多、不够专业的话不会这么容易成功的。楼主肯定很努力
2009-07-23 16:49:17
林可
2009-07-23 11:17:26
zengbarbara
learning
2009-07-20 17:06:42
蔡婷婷
Great Job!
2009-07-18 11:06:07
林巧
产品好,够自信
2009-07-15 09:34:39
欧玮
2009-07-14 15:44:56
wangvivian
充分说明价格并不是唯一的
2009-07-14 13:09:55
wangchie
haha ,right time, right product, right market... good price. then deal .
2009-07-14 11:57:48
lisa
都这样好说话就好了...
2009-07-14 10:14:25
汪新成
厉害,学习了
2009-07-14 08:46:23
杭佳
还是要对产品有充分的认识啊……
2009-07-13 10:56:25
康桂蓉
一个字————牛!
2009-07-12 12:46:25
李丹
厉害!!
2009-07-09 17:06:28
胡丹丹
LZ 好拽 ,竟然说You can not judge the products only by the price but also by the quality and service.,呵呵,可能欧洲那边客户还好,中东那边客户不吃那套 ,他们死盯着就是价格。 客人都有个通病,大家都去同一个地方买的东西,以为是最受欢迎的。而且客人也都想知道对方是谁? 预祝LZ订单多多,生意新荣 !
2009-07-09 08:50:10
温发荣
可惜俺不懂英语,要是赚上一回老外的钱那该多好啊!如今只有羡慕的份了,学习了
2009-07-08 22:07:11
gaoguanghui
服了。服了 服了啊
2009-07-07 11:11:29
邱红娟
专业
2009-07-06 18:05:58
刘应权
may share!
2009-07-06 10:50:06
隋云
真的太棒了,谢谢分享,收获了
2009-07-03 16:20:10
LiuLillian
学习了!谢谢楼主分享!
2009-07-03 11:00:31
李霞
厉害!
2009-07-02 14:56:28
胡毓
佩服啊,
2009-07-02 12:37:41
吴秀苓
学习了 ls还是很专业呢。。。自己产品的优势..
2009-07-02 12:33:26
法爱红
看来客人还是很注重质量的。
2009-07-01 15:48:33
秦金玲
个案
2009-06-28 18:23:21
庄伟芳
呵呵,厉害!
2009-06-28 17:20:13
shiguibing
so professional ! But the process seems to be simple .. It seems not so easy a process when negotiating with foreigner,right ?
2009-06-26 19:18:27
liuanni
学习了.
2009-06-26 15:03:22
张丽静
厉害厉害
2009-06-26 11:53:27
毛小荣
lz的谈判技巧果然高!
2009-06-25 18:02:41
lisa gu
LZ很专业啊!好好学习下
2009-06-25 16:44:04
陈丹
所以说维护比开发更重要
2009-06-24 22:17:50
陈露
真的很佩服
2009-06-22 19:08:09
刘强
真假啊 这么强啊
2009-06-22 10:59:44
高明月
学习学习
2009-06-18 14:52:50
JetLee
客户不一定是从别的供应商那里买,很可能是个杀价的手段而已! 这一招很多客户都在用,说谁谁谁的价格比你们的要低,如果你们能给我相同的价格,就给你订单,之类,新手很容易被蒙蔽! 老业务员就可以游刃有余了!
2009-06-18 10:23:56
黛莉
呵呵
2009-06-18 09:23:05
TanTammy
excellent 收藏了
2009-06-17 13:01:57
Ansysun
好牛啊!!我要学英语!!
2009-06-16 09:29:26
徐雄
高 实在是高~!
2009-06-14 13:36:55
袁庆华
佩服牛人
2009-06-12 14:11:06
林阿娟
你真牛!厉害啊
2009-06-11 12:01:14
LyuMichael
楼主多发表经验,我们多学习学习
2009-06-11 07:50:04
chenlihua
向高手学习
2009-06-10 11:06:08
张敏
恩,是,牛人,恭喜楼主了!43楼说的真好!接单,那么多方面集合到一起才会起作用!
2009-06-10 09:49:41
tracyguan
基本同意14楼说法,你确实很不错,应该经验很丰富了. 我觉得接单=公司有实力+产品价格+产品质量+服务+信誉+客户购买力+客人潜在需求+外加巧嘴(那更是锦上添花), sure, 在同等条件下,一个老练的外贸高手的谈判技巧就起到举足轻重的作用。 一句话,恭喜啦。。。
2009-06-10 08:20:38
袁伟林
高手
2009-06-09 18:12:10
liuAmanda
you are so great!
2009-06-09 17:47:07
HenryJin
谈判高手啊 我就缺少这些经验
2009-06-09 10:59:35
韩芬
厉害
2009-06-07 17:33:34
施佩佩
好厉害。。。相当专业
2009-06-06 21:13:52
zhangruby
英文很厉害..学习了
2009-06-06 17:51:22
曹振东
说的很不错
2009-06-06 15:19:50
MelodyOu
很专业啊。
2009-06-06 14:55:21
liling
牛啊
2009-06-05 17:36:49
刘的琴
确实比较有说服力,恭喜。
2009-06-05 13:32:53
周小平
知己知彼...
2009-06-04 22:16:32
孙丽
还是你牛啊学些了
2009-06-04 13:46:42
林燕萍
牛啦,,,
2009-06-02 16:51:53
zhongjuliana
四个字,厉害+恭喜
2009-06-01 14:08:40
吴青青
呵呵 厉害
2009-06-01 14:01:21
刘冰梅
咋知道另一个供应商货肯定要差呢
2009-05-28 16:06:43
陈丹
牛X
2009-05-27 22:09:12
李潇
强啊,主动出击,谈判中很主动
2009-05-27 16:16:23
陈荣凯
学习了
2009-05-27 11:31:31
路振锋
厉害...
2009-05-26 17:34:32
刘良
厉害 真厉害
2009-05-26 14:56:15
欧莲娥
厉害,佩服.
2009-05-26 14:56:03
任晨露
恩,厉害!
2009-05-26 13:27:40
檀艳敏
佩服啊,呵呵,业务知识扎实,很懂得掌握客户心理的变化!
2009-05-26 12:02:15
杨梅瑰
很厉害,学习了
2009-05-26 08:47:27
LyuMichael
太厉害了
2009-05-25 21:29:52
刘静
佩服~
2009-05-25 18:29:45
廖铨
高人 学习学习
2009-05-25 17:20:16
张鹏
质量,服务,信誉才能赢得客人的定单!光说还是没用的!you are professional
2009-05-25 15:23:38
林丹君
恭喜楼主,订单又来了
2009-05-25 14:11:40
XieSean
厉害!太强了!
2009-05-25 13:58:17
蔡亚凉
很厉害,学习了
2009-05-25 12:42:40
李凤
学习了
2009-05-25 11:41:04
zhangjin jun
是啊,牛人,姜是老的辣
2009-05-25 11:21:56
谢Nick
好厉害啊,没看懂。
2009-05-25 11:21:50
Liyaling
真的是很厉害啊,学习了
2009-05-25 11:20:40
申利波
老客户的维系很重要!货物质量很重要!
2009-05-25 11:15:39
周涛
学习
2009-05-25 11:10:40
冯雨
好厉害哈。。
2009-05-25 11:04:32
liuyujing
不错呀学习了!
2009-05-25 10:57:03
尚玉敏
这么牛
2009-05-25 10:46:53
陈亮
恭喜你
2009-05-25 10:37:15
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