外贸英语往来信件，包括传真，电邮，信函等，是当今国际贸易交流中的主要载体，其主要目的就是为了传递商务信息。因此合格的英语往来信件必须是以简洁的语言、明晰的结构来表述完整的内容，同时，最好还要可以体现出成熟的业务思维。

  一笔定单的开始往往始于出口商主动向潜在客户发信建立业务关系，而这个建立关系的开发函的内容，个人认为可以包括如下内容：


第一： 说明客户信息来源，即如何取得对方的资料。

作为贸易商，个人SOHO者，可以通过驻外使馆商务参赞处、商会、商务办事处、银行、第三家公司的介绍，或者在企业名录、各种传媒广告、网络上寻得客户资料；也可以在交易会、展览会上结识；甚至是在进行市场调查时获悉。

因此我们可以如下方式来表明客户信息的来源：

1） We learned from the Commercial Counselor's Office of our Embassy in your country that you are interested in Chinese handicraft.

2） Mr.Bowins, Head of Arcolite Electric AG has recommended you to us as a leading importer in Korea of lightweight batteries for vehicles.

3） We have obtained your name and address from the Internet.

4） Our market survey showed that you are the largest importer of cases and bags in Egypt.

当然还有很多的英文表达方式，我就不一一列出来了，反正大家只要知道就行。



第二： 言明去函目的

一般来说，我们给客户写信，总是以开发业务，建立市场，拓宽产品销路为目的。所以我们可以有如下的表达方式：

1） In order to expand our products into South America, we are writing to you to seek cooperate possibilities.

2） We are writing to you to establish long-term trade relations with you.

3） We wish to express our desire to enter into business relationship with you.


第三：本公司概述

我这里所说的本公司介绍，包括对公司性质、业务范围、宗旨等基本情况的介绍，以及对公司某些相对优势的介绍，比如：经验丰富、供货渠道稳定、有广泛的销售网等。我们可以用英文如下表达：

1） We are a leading company with many years' experience in machinery export business.

2） We enjoy a good reputation internationally in the circle of textile.

3） We have our principle as "Clients' needs come first".

4） A credible sales network has been set up and we have our regular clients from over 100 countries and regions worldwide.

5） Located in Shanghai, we take the advantage to set up our solidified production basis in coasted and inland areas.



第四：产品介绍

这一部分最重要，一定花心思去写。如果我们已经知道客户有明确的需求，比如需要某某服装，那么我们会选取某某服装进行具体的推荐性介绍，反正就是针对客户需求的特定介绍；如果我们只拿到客户的名片，不太清楚客户的需求，那么我们就把公司经营产品的整体情况，如质量标准，价格水平，打样速度、交货速度等作为笼统的介绍。
当然附上目录，CATALOGUE，报价单或者另寄样品供客户选择也是经常采取的做法。

1） Art.No.102 is our newly launched one with superb quality,fashionable design,and competitive price.

2） We have a good variety of colors and sizes to meet with different needs.

3） Our products are enjoying popularity in Asian markets

4） To give you a general idea of our products,we are enclosing our catalogue for your reference.


第五：激励性结尾

一般我们在开发信的末尾会写上一两句希望对方给与回应或者劝客户立刻采取行动的语句。

1） Your comments on our products or any information on your market demand will be really appreciated.

2） We are looking forward to your specific inquiries.


最后：任何可以打动客户的特殊东西都可以随信而发或者随样品而寄。

比如你在展览会上和客户拍的合照，可以随信而发，既可以提醒客户你是谁，让客户一下子就记住你，也可以更加表达你和客户的友好关系。

比如客户平常随意说出的某张一直在寻找的CD或者DVD，或者客户一直在找的一本书等等，你可以随着寄样品时一起寄出，让客户知道你一直关心着他们，你的SERVICE一直是最优秀的，你会在做生意的过程中关注任何需要注意的地方，会让客户更加放心你的做事态度。

Dear Sir,

Thanks for sharing your time.

As far as we know, xx is engaged in the satellite services.
Likewise,we also enjoy a good market in Middle East & Europe.We have partners in both KSA & Serbia.


We would like to take this opportunity to introduce our company and products,with the hope that we may be your Ideal exporter in the future.
This is Richard,from xx
(TYPE APPROVALS:Asiasat, APT, China Satcom , Sinosat, China Orient.)


You may visit our website: www.xx.com which includes our latest products.

Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.

You may have already had some suppliers of satellite antennas. However, we are your another chioce.


We encourage you to contact us to find out how we contribute to your network needs.


REGARDS,
Richard


Tel:+86-510-xx   Fax:+86-510-xx
E-mail:Richard@xx.com
MSN: xx@hotmail.com

Dear ,

We are glad to know from Internet that you are interested in **** which are just our lines. So we would like to take this opportunity to introduce our factory to you and see if there is any possibility to do business with you.

With many years experience in manufacturing and exporting various kinds of high quality products to the world market. We possess very professional know-how especially in controlling the quality of the finished products. We not only provided the most competitive prices with best quality, but also have the ability to help the customers to solve all their problems happened during the design stage to the final products.

Since there are more than twenty series for your choice, we would like to attach there pictures of our newest products for your reference. For the more information, We sincerely invite you to visit our website:www.** to see if any item interests you. You are welcome to E-mail us the image or specifications for the products you are buying now. The relevant quotation and sample will be sent upon request.

Thank you very much for your kind attention to the above and look forward to have your comments or inquiry soon.

Best regards
**Factory
**
Sales
Tel:*
Fax:*
E-mail:*

Dear Sir:

We understand from your information posted on the internet that you are in the market for caps. We would like to take this opportunity to introduce our company and products, with the hope that we may set up the business relationship in the future.

Our company is a professional cap manufacturer based in DongGuan City China , which was established in 1994. With over 10 years of expertise in manufacturing. We make baseball caps, fashion caps ,kids' caps and so on .We have constructed a completed industry system to ensure our company to provide high quality headwear and a very large range of products for our esteemed customers from all over the world. We also have a professional sales/merchandiser team which can ensure any of your inquiry or question could be replied in time.


Enclosed are some of our cap samples for your reference  We can make samples according to your design , or we can help you to design and develop your new styles .Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. I can give you the newest design in our company if you like .

Looking forward to hear from you soon.

Sincerely,

Link
Sales Manager

Baling all the waste,the whole world!


Dear Sir/Lady（最好找到联系人的名字）


From your company web,we get know that your company is an influence company in your business （夸奖别人几句）


And it is our pleasure to cooperate with you to build two-wins.（合作的意识）


we are a 11 years cardboard baler manufacturer loacted in Rugao city，Jiangsu pro,china.（简单的介绍自己）


we mainly produce:（自己的产品）


1:CB series cardboard baler(Used in baling the cardboard into a whole bale)


2:SMB series scrap metal balers(Used in baling the scrap metal into a whole bale)


3:MS series metal shears(used in shearing the scrap steels)


4:skip bins.(used in loading the rubbish)


More information ,you can visit our company web : www.xxx.com（更多信息）


If you are interested in our company and our products. so ,pls do not hesitate to contact us .

Best Regards


Sales Manager

Jack.Chian

xxxxxxx xxxxx co.,ltd

web:www.xxx.com

Tel: 0086-xxxx-xxxx-xxxx

Fax:0086-xxxx-xxxx-xxxx

Email:xxx@xxxxx.com

Msn :xxx@xxxxx.com

 

瞧瞧德国人的开发信怎么写的 。可以学习嘛！
Ladies and Gentlemen,



PCI Systems offers standard CompactPCI and CompactPCI express solutions as well as rugged conduction cooled systems that meet the highest Military and Aerospace standards, always

assuring your customers highest quality demands.



For detailed information please check the attached *.pdf files or visit www.pcisystems.com.

If custom developments are needed, please contact us at sales@pcisystems.com.



We are looking forward to your reply.





mit freundlichen Grüßen/ best regards



Julian Gross



Vertrieb/Marketing

sales/marketing



PCI Embedded computer systems GmbH

Lehrstr. 31

63128 Dietzenbach

GERMANY



TEL: 06074 - 3510-8

FAX: 06074 - 3511-4

juliangross@pcisystems.com

对潜在有过联系客户到展会的邀请函(开发信)

Dear XX,

   How are you?

I am XX from Hong Kong Huierpu Medical Co,Ltd, specializing in research, manufacture and sale medical equipment accessories,such as :Spo2 sensor , Spo2 extension cable, ECG cable and leadwires, temperature probe, NIBP and IBP cuff and so on .



Now I am writing to you because in last year you have ever been interested in our products. We sincerely want to take this opportunity to invite you have a look our exhibition stand in CMEF(Chinese Medical Equipment Fair in Dalian, China.) , held from 10th to 13th April, 2007. Our booth No is H1- 1- D02.



We will show a great varity of our medical cables, suitable for worldwide well-known bands monitors, like: Nellcor, Nihon Kohden,HP, Spacelabs,Dolphin Medical and so on . we believe there will be some items attricting you. Meanwhile, I think it will be a good opportunity to communicate with you face to face.



  If you are not able to attend but would like to see our range of products, welcome to vist our website:  http://www.huierpu-med.com, if there is the special products you are interested in, please send me an email detailing your requirements and I'll give our best price to you,contact me at mailto:test@huierpu-med.com.



We sincerely hope to see you in our exhibition and look forward to hearing from you soon.



Yours sincerely
XX

对有过联系的潜在客户群,要找到重新开发点及突破点,并适时问候,有时会有意想不到的效果.对这种客户,不能用开发信狂轰乱炸,只能用温火漫漫熬,就象论坛有位前辈说的一样.做外贸就象烤地瓜,不怕地瓜不熟,就怕火候不到打开话题及相关问候

1.Nice day today!
2.Long time no talk,how are you now?Hope everthing is well with you.
3.In the meantime,please pay attention to relax when you are busy in your business and tried journy.
4.Sincerely wish whatever weather is,you will keep the sunny mood always!:-)
有人说追客户就象情人一样难追,但我想适时的问候有时虽然不需要对方回复,但就象冬日的阳光加在一起似乎比不上一个春日的灿烂,但在冬日里仍然能融化部分积雪.
 Dear Sirs/Madam,

We got your infomation from internet.（告诉客户你从哪里搞到他们的联系方式）
I am Michael who is a sales service of ABS SYSTEM. （告诉客户你是谁，什么公司）
Thank you for spending 1 munites reading our mail. （要客户继续读信必须说的客套话）

ABS website system are very POP in Europe,Canada,U.S.A,Japan,China,Hongkong...etc.
ABS website will be your Business  key.(Pls check attach picture) （简要说明产品，邮件里可附产品图片）

what is the advantageof ABS website system? （说明你产品的优势和对客户的好处，激发购买欲望）
1.Help you save marketing cost,you will have 7*24*365 show roow online.
2.Low cost business mail system you customer will not Spam you maill again.
3.Easy control your website infomation and just a office girl can do it.
4.You customer will visit you website in hight speed in anywhere in global.

If you are interested in them,we will send our quotation and specifications to you.（这句点题，若客户感兴趣会让你报价的）
Any questions,do not hesitate contact us.（结尾，说明服务周到）

Best regards,（标准格式）

Michael
ABS System
Tel: +86-756-2327601
Fax: +86-756-2136854
E-mal: 你的邮件
Web: 你的网址

Supplier of Hard wood Charcoal Polymer based Kitchenware


Dear Sir / Madam,

It is glad to write to you with keen hope to open a business relation ship with you. Your company name and email address have been introduced by e-Marketplace.

KCT Co., Ltd. is one of the best professional company to develop and manufacture functional and new materials. KCT Co., Led. is manufacturing hardwood charcoal polymer that can be applied to our daily goods with its antimicrobial effect, deodorization and infrared ray (Examples: Hardwood charcoal polymer receptacle, chopping board, food waste collecting container and bedclothes).
In addition, we have developed and are currently manufacturing the antistatic laminated sheet which can be used semi-permanently; replacing a disposable papers sheet used for loading goods on the pallet.

In order to diversify our existing market, we are interested in supplying our high quality products to you on favorable terms and conditions. Upon receipt of your inquiries.

For more information, we would like to let you know our company web site as below.
http://kct2004.en.ecplaza.net

If you are interested in our products, please contact us at any time.

Hope to hear good news from you.

We thank you very much for your attention and look forward to your reply soon.

Sincerely Yours,

Oh, Kyu Bong

KCT Co., Ltd.   
Homepage : http://kct2004.en.ecplaza.net
Email : kct6056@hanmail.net
Address : Jeonju High-Tech Venture Complex, #750-1, Palbokdong 2-Ga, Deukjin-Gu, Jeonju-Si, Chullabuk-Do,
Tel : 82-63-212-6056 Fax : 82-63-212-6059Dear Sir,
   
We would like to introduce ourself as a leading manufacturer and exporters
of Brass precision turned components, cable glands & Accessories, Brass
Lamp Parts, Plumbing Components, Fasteners, Bolt n Nuts, Auto components,
And all type of Brass products as per drawing/samples.
We are in this field since 1948.Our turned components are exported to U.S.A
and EUROPE.

We can assure you that we spare no effort in bringing forth the finest
quality products that our entire customer world over is satisfied with.

We are looking forward to work with you, let us know your requirement.
Waiting for your prompt reply.

Best Regards
Tushar Ramani

K****** ****. & Foundry Works
Outside Three Gate, Railway Siding
361001.
(INDIA)

Tel No: +91-288-*******
Fax    : +91-288-*******
Email: e*******@**********.com
Visit us at: www.**********.com