如何让你的开发信直接“击中”客户？

      首先避免开发信被客户的邮件服务器BLOCK为SPAM邮件。建议在发第一封信时使用hotmail或google邮箱，因为垃圾邮件泛滥的原因，越来越多的中国邮件服务器被国外打入黑名单。尽量不要在第一封信时以HTML格式发送，不要添加附件。邮件标题以产品名或意向为好，让客户一目了然。

      一般来说周一不适合发信，因为通常周一客户的邮箱会充满业务信件或是垃圾邮件，这时候他处理邮件就没那么认真了，也许随便扫一眼就拖进垃圾箱了；在客户的工作时间发信，这样他们可以马上看到，这对提高他们的回复率至关重要。一般来说发信的时间最好集中在周二周三周四会比较好，周五由于临近周末，客户需要处理的事情会比较多，可能比较忙，这时候客户可能也不会那么认真看你的业务推荐信了。

      最好将信发给最有效的人，而不是泛泛地指TO WHOM WHO WILL CONCERN。当然如果找不到该家伙的实际姓名只好直接称呼MR+职务了；不过强烈建议联系的时候尽量搜到他的名字和他的个人邮箱，这样会大大提高信的回复率。

      以上说的是如何让客户点开你的信。信的内容是另一个至关重要的因素。发信应言之有物,凸显公司与产品的优势,提高吸引力。但一定要简单明了，充满诚意。以下是一封开发信的例子:

Dear Mr. Steven Hans,

　　We get your name and email address from your trade lead on www.tradelead.com that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future. 　　
　　We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website http://www.aaa.com which includes our company profiles, history and something latest designs.
　　Should any of these items be of interest to you, please let us know, We will be happy to give you details.
As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.
Best regards,
Dafu Wong
　　初次联系的信件,它简洁明了,鲜明地展示了自己的特点:工厂,款式多,价格有竞争力,并暗示建议客户绕开中间商直接跟厂家合作.因为不知道客户的详情,特别强调有多种品质,这样无论对方是精品路线还是廉价路线,都有洽谈的空间.