开发信的写法应注意以下几点：
一、 标题（要突出产品，写信的目的）
二、 称呼（找到邮箱后，能找到使用者名的尽量称呼其名）
三、 阐述立场（不要让客户摸不到头脑，你是从哪里来的）
四、 自我营销（突出公司介绍，主营产品，优势、信誉等）
五、 价格和产品优势（吸引客户眼球，价格是客户关注的重点）
六、 样品（一些可以免费提供的样品可以说下）
七、 祝福
八、 签名设置（很重要，是客户联系你的途径）


开发信一定要注意简洁明了，国外的客户都比较懒（当然印度的除外），他们没有那么多时间来看你的长篇大论，所以一定要一语中的，开门见山。

以下介绍一些开发信的例子，供大家分析：

格式一：

Hi xxx,

Glad to hear that you are on the market for xxxx.

We specialized in this field for several years, our company perennially supply all kinds of ropes and twines, such as pe, pp, nylon, polyester, sisal, jute ropes and so on.

We will offer u good quality and pretty competitive price.

Should you have any questions, pls feel free to contact me. FREE SAMPLES will be sent for your evaluation!

Tks & br,

Serila
Company: xxxxxxx
Tel: 86-518-xxxxxxx
Fax: 86-518-xxxxxxx
Mobile: 86-xxxxxxxxxx
Email: xxxxx        
MSN:xxxxx
Skype:xxxxx


格式二：

Hi xxxx,

Xxxxxx Co., Ltd. here, exporting all kinds of ropes, twines, fishing lines with good quality and low price in US.

I attached some pictures for your reference, pls check it.

Contact me, let's talk details.

Rgds,

Serila
Company: xxxxxxx
Tel: 86-518-xxxxxxx
Fax: 86-518-xxxxxxx
Mobile: 86-xxxxxxxxxx
Email: xxxxx        
MSN:xxxxx
Skype:xxxxx


格式三：

Dear ____,
We have obtained your name and address from xxxx. As you are in the line of xxxx, we are writing to enquire whether you are willing to enter into business relations with us.

We are a private factory specializing in the export of the above items. To give you a general idea of our products we enclose our product brochure. We shall send you quotations once we get your specific enquiry.

We look forward to hearing from u soon / Your prompt reply will be highly appreciated.

Yours faithfully
Serila

Company: xxxxxxx
Tel: 86-518-xxxxxxx
Fax: 86-518-xxxxxxx
Mobile: 86-xxxxxxxxxx
Email: xxxxx        
MSN:xxxxx
Skype:xxxxx