询盘回复案例分析系列之--谈得好好的为什么不高兴了
一个天津做钛白粉的企业,美国的买家让这个企业给她寄样品。因为是白色粉末(white powder),所以空运快递需要做样品的DGM鉴定。
美国买家提供了Fedex的快递帐号,愿意承担运费。买家购买的意向很明确。但是双方就DGM的检测费用产生分歧。大家一起看看,你觉得业务员Ann哪些地方的做法值得商榷或改进。
下面是双方的邮件往来(按时间顺序):
买家:(提供了快递帐号,语气很礼貌)
Dear M. Ann:
Thank you for your continued information. Please advise status of the sample. Please feel free to utilize our FedEx account (X917-0X70-X) to facilitate the shipping.
I look forward to your return reply and confirmation.
业务员:
Dear XXX,
I am glad to reply in quickly,I come to office on Monday,I will confirm the accounts from you right now,but the Titanium Dioxide belong to white power so need DGM certificate everytime by air I think you can understand me,ok?
In order to send free sample pls pay for USD 75 as DGM certificate,our bank information as follow,pls as soon as quickly.
买家:(开始有些疑惑)
Dear Ann:
Thank you for your reply.
1. We have already provided our account number for our FedEx account. This way the freight does not cost you anything.
2. I don’t understand what you are talking about concerning the $75 cost. We have asked other Chinese suppliers to send us a sample and in most cases, we don’t even have to supply them with our FedEx account number.
3. We consume over 80 containers annually. If you are not interested in such business, please let us know.
业务员:
Dear XXX,
Thank you for your reply,
1.I am glad to business with you very much and I known you're high quality buyer so I would like send free simple to you,
you can also visit our website:http://tjhwdx.en.made-in-china.com we have get SJS certificate
2.Titanium Dioxide belongs to white powder must be get DGM certificate can export by air,and this test must be done at a time per air,I guess your suppier sent sample didn't the same sample by air,pls confirm.
3.The sample is free but USD 75 just belongs to DGM certificate by per air.
Thanks
Ann
买家:(开始不耐烦)
Hello,
I would like to thank you for your efforts, unfortunately for the time being we have 8 Titanium dioxide manufacturer are sending us samples via air without any charges, your company is the only one.
I regret to inform you for now we are no longer require your sample.
Again thank you very much for your efforts.
业务员:
Dear XXX
Thanks for your reply ,
Thanks for your understand me very much,but this is rules by air maybe our company would love to assume the DGM certificate charge onece we can have a business at first,ok?I can do my best for your free sample.by the way we have time difference for us in order to easier contact if you can tell your MSN or SKYPE I will have a good talk and I will apply to our manager again,because our manager must be ask me information about you.
If you can visit our website we have get SGS logo,the quality is guarantee and our factory is strong strength.
I will do my best for your free sample and I must be apply to our manager again pls tell more information.
买家:(开始质疑供应商)
Ms. Ann,
Thank you for your reply, titanium dioxide is an inert pigment and not classified as a DG material under IATA regulations or for that matter under any air shipping worldwide, in addition all what you have to do is to hand over the sample to FedEx and they take of the paper work.
If you need any information about our company please go to our WEB site.
业务员:
Dear XXX
Thanks for your reply in timely, titanium dioxide belongs to General cargo isn’t a dangerous goods but during Shanghai World Expo like liquid and powder chemicals by air , the DGM certificate must be done! if you didn't trust me,pls ask your supplier or the FedEx in china, telephone NO:86-800-988-1888 or 86-400-886-1888 maybe he can answer you.
I have apply free DGM fee for you but failed, I had do my best for this thing ,pls understand me if you would like assume USD 30, I would love to pay USD 35 in personal ,I think you will get the high quality sample and I have sent SGS certificate to you pls check it ,if have any needs pls let me know,I am waiting for your reply as soon as possible.
Best regards
买家的最后一封回复:(完全没有礼貌了,不高兴了)
Thank you we are not interested.
业务员Ann哪些方面没做好?
Ann紧接着继续跟踪:
DEAR XXX,
I t's my pleasure to talk with you,we have sent E-mail each other many days so the reply from you is value, I would like to help very much ,but I cann't.I just pay the test fee in personal.
Even if we have different opinion but I am looking forward to contact with you,if have any help pls let me know , I think you're a good client but I am unable to do the thing.
pls understand me !
如果是你,事情发展到这个地步,如何继续跟进?
李玉洁
很好的案例.谢谢分享.
2011-07-14 11:26:13
kellyli
语言很重要,我觉得一开始的时候就需要委婉的说,这种产品需要做检测,询问对方是否可以付钱,如果对方不付,费用不高也可以自己公司出钱的,毕竟能谈到真心要购买的客户是不容易的
2011-07-05 10:21:45
杜晓菲
很好的案例,学习了。谢谢
2011-07-05 10:05:13
江小婷
我认为客户很有诚意了,其实Ann应该要说服公司,跟客人解释太多是没有用的
2011-06-25 15:05:16
尹思嘉
自己不能完全的理解呀,希望进步。
2011-06-14 14:01:02
吴峻
外贸货物(不论是什么物品)快递,空运 请加索取价格表 保证全中国最低价格 服务最好
2011-05-18 12:59:11
孙磊
看看,然后走人。
2011-05-12 15:23:25
韩朋朋
2011-05-07 12:13:11
林馨
我也觉得这个买家很有耐心了。环球贸易网祝你好运哦。
2011-05-04 15:54:21
卞长勇
外国人和中国的思维不一样。你费劲的解释给他听是没用的。他的意思很明显是不会付那些费用的,所以多余的解释只好让客人不耐烦了。
2011-05-04 10:12:25
何相相
上次我寄得液体也要做鉴定报告,客人也只提供了FEDEX到付账号,我自己出的钱做的鉴定
2011-05-04 09:41:56
周静竹
应该在要快递帐号的同时就说明相关的检测费用。
而且说实话,这个ann的写作表达能力很有问题。。。。
2011-04-11 15:07:09
XuSelina
如果客户确实从中国进口过这个商品,我认为这个费用ANN公司可以承担,毕竟客户是真实的,还有强烈的购买意愿(提供到付账号)。
2011-03-11 19:53:42
杜晓菲
说的有道理呀!
[quote]这个买家回复这么多,已经很够有耐心的了。。要是我早就撤了。。
籍涛 发表于 2010-07-29 13:33:01
[/quote]2011-03-09 09:22:12
董磊
ann跟寄件的不熟,DGM有时是可以参考的,或者不用钛白粉的,换用其他的品名或者别的发货人都可以,再说了那点钱,早晚得花,DGM不是很值当的跟客户交流来交流去,钛白粉好像都是一两万一吨吧,有意思吗?
2010-08-11 16:46:30
桑全军
一个好客户不是每个人都可以谈好的,业务水平也是很关键的
2010-08-09 08:26:16
wujianhua
这个业务员答非所问
2010-07-29 18:05:08
籍涛
这个买家回复这么多,已经很够有耐心的了。。要是我早就撤了。。
2010-07-29 13:33:01
范群
:?:
有没有高手来讲解。
2010-07-29 12:25:56

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