外贸社区
李玉洁
6句话轻松地从竞争对手那里夺回了客户!
转帖: 澳大利亚X公司是我合作了3年的老客户。定单量虽然不算大,倒也很稳定,平均每3个月下一个20尺柜的wasabi peas。去年,在全球经济不景气的情况下,X公司依然向我司采购了4个柜的wasabi peas。记得该客户去年的最后一单是在10月份下的。然而,直到今年5月初,足有7个月的时间,一直未下单,可把我给急坏了。期间,我也一直和该客户保持着联系。该客户总是以AUD兑USD不景气、我司的价格太高等理由迟迟不下单。这样,一直到了今年5月12日,刚好是汶川特大地震一周年,我向往常一样在MSN上和该客户打招呼,询问最近澳洲的市场情况: 我: How is the market going for wasabi peas in Australia? 客户:Ricky, in fact, we are buying wasabi peas from another supplier in China at price USD 2.50/Kg. Our sales now is boosting up. Your price now is too high for us to manage as the market competition is too fierce here. We would like to buy from you if your price is competitive enough. 我: Really? But as we told you before, USD 2.65/Kg is the lowest price we can offer. I wonder if the peas you are buying from another Chinese supplier are Marrowfat peas from Canada? 客户:Yes. We don’t buy Chinese small peas. 我: Do you know Marrowfat peas have different grades? Ours are grade 1.The size is above 8.5mm. As you can see from the wasabi peas you imported from us last year, they are indeed very large in size. The peas are crispy. Frankly, we are offering at USD 2.70/Kg to other customers in Australia. So, we are giving you the lowest price. 客户:Which companies you are also selling to in Australia? 我: Sorry. It is confidential. We can’t tell you. But I can tell you they buy from us and then re pack into retail bags. They sell to ALDI Store. You may check from the local ALDI Store if you like. 客户:OK. 我: Now the raw marrowfat peas is very difficult to purchase. So, I believe the price will go rise again. You can not judge the products only by the price but also by the quality and service. Today, we are proud to be the largest supplier of wasabi peas to United States and Australia. We ship at least 10 containers of wasabi peas per week to our customers in these two countries. 客户:What is the lead time if we take a 20ft container from you? 我: Within 20 working days upon receipt of your 30% deposit. 客户: All right. We would like to take a 20ft container.
zhangyiao
厉害,领教了
2009-09-12 17:24:53
AustinWang
简单的处理价格的方法, 如果客户告诉你他的目标价格和你的相差很大, 你的专业水准又告诉你这个价格几乎是不可能做的, 那就要保持原来的价格不变化, 或者轻微降低显示自己的诚意, 同时告诉客户, 这个价格有很短的时间期限, 马上就要涨价...一般就会成交的... 如果是不想买你的产品, 客户不会给出和你相差如此之大的价格的, 之所以给出, 是谈判的技巧而已... 如果他还的价格和你的相差无极, 才说明, 他有可能在比较别的供应商, 这个要看实际情况而定...
2009-09-11 11:34:12
yangy
这个单拉的真精彩。学习
2009-09-10 15:45:56
宋佳龙
呵呵,不错,学习了
2009-09-08 14:14:48
LiLily
有理有据,棒! :)
2009-09-01 14:33:49
张杰
很精彩,以理服人!
2009-09-01 10:07:39
CaiCalen
同意七楼的见解
2009-08-25 13:56:38
徐毅
个人感觉,不同的产品谈的效果不一样! 对市场了解,谈的内容得到客户的认同这个还是主要些! 以理服人!
2009-08-25 12:56:41
罗雪
向楼主学习了
2009-08-25 12:44:25
颜丽辉
楼主加我啊~~ MSN:dttales29@hotmail.com QQ:1067799021
2009-08-25 12:29:31
颜丽辉
高,实在是高~~~
2009-08-25 12:28:21
GaryLan
首先得向主角鼓鼓掌,谈判确实有理有节,反映出了一定的专业水准。 但回过头来分析,买家在谈话中虽然基本处于倾听的角色。但不能忽视,他也确实是国际贸易的高手。理由:1. 客户首先放出目标价,触碰卖方的底线,看你2.65中是否任然有可压榨的水份;你如果松口,估计客户会逼你以低于2.5/kg的价格成交;2. 客户最后问卖家什么时候能够交货,其实未必真的就在乎这20天内的交期,因为客户探底的目的已经完成,这只不过是供双方下台的话语。
2009-08-25 11:52:14
陈素娥
perfect
2009-08-25 11:19:32
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