1、欧洲人，美国人是非常喜欢那种interactive 的人的，你不需要太拘谨，不需要什么都yes。 2、在两个人对话的时候，适当的时候要称呼对方。假如你在对话中经常称呼对方，对方也会称呼你，这样可以让客户很容易对你有印象，这样对后续跟踪客户好处多多。非英语的名字，象北欧人的名字，我们根本不知道怎么发音，很多法国人的名字不是按英语发音的，要注意，你不会读可以直接问客户，这是不失礼的。荷兰和德国人的姓有很多是2个单词的，一定不能只读最后一个单词。i.e. Caroline van Bommel, 这个女的你可以称呼为：Ms. van Bommel。气氛足够好的情况下，你可以直接称呼对方的单名. 3、 母语是英语的人说话可能会很快，没有停顿的。你可以让别人稍微慢一点，这是不失礼的。千万不要没有听懂就接客户的话。否则客户会觉得和你沟通很困难。很容易就走掉了 4、客户坐下来以后，你可以问客户你可以给我多少时间。How many time are you available? 这样可以体现你对客户行程的尊重，也可以让你自己根据时间来掌握沟通的内容 5、老外只要做下来以后，要让老外多说，在你完全明白的情况下，再介绍你自己。和欧洲美国人谈的时候，你可以让客户简单的说一下此行的目的。希望找一些什么样的供应商。有的客户不会直接回答你，有的客户会告诉你 6、假如你有幸碰到头衔是Director，Vice President等职务的买家，要多说一些战略性的东西。这些人来展会不是为了1个柜2个柜来的。他们很多是来找战略性伙伴的(Strategic Partners)。所以你要有放长线钓大鱼的功力。假如你自己工厂实力可以的话，要主动的邀请这些人访问你的工厂.这些职位的人很多学历很高，有些人有MBA background. 所以，有点喜欢听比较酸的话。这些人开口闭口就是： value, global supply chain, private label, costs, partnership，bottom line等等。你可以这样说:We are one of the top 3 private label suppliers in the global market. Our producing capacity is more than 5,0000000000000/units each week. Furthermore, you know, the knowledge and the know-how sometimes is more important than the machines and equipments. Fortunately, we have accumulated enough producing and management know-how from our long-term co-operation with XXXX company. I am sure we can help you to reduce your international sourcing costs, we can help you to increase your bottom line. just let me know how I can create value. 7、客户有权利问你很多问题，其实你也是有权利问客户的：下列问题你可是试着问问看，对你了解客户好处多多: How can you evaluate your suppliers? 很多客户不愿意直接回答你，因为确实太难了，你可以补充一句, just generally speaking, not the detailed principles.What's your purchasing plan for next season? 假如是零售商：How many stores does your company have? 假如是中间商：Do you distribute your goods only in your domestic market? Or in the whole Europe? Which country is your biggest market? (不能直接问谁是你最大的客户，这样太敏感了。 8、在展览会最后一两天的时候，你可以问： What do you think how about the trade show? Did you find everything which you need exactly? 你问这种问题很容易可以从客户那里得到你们整个行业的情况，客户的观点对你是很有价值的。同时，你也间接的问客户了客户还有什么东西没有找到，说不定你可以帮上客户的忙，假如你刚好也有这种产品的话，客户也会把定单下到你这里。 9、跟客户介绍的时候，不要总是说, Our quality is very good. 展位上面大家时间都不多。不要说一些客人没有办法衡量的话，怎么样才叫好呢？ 大公司的买家基本上都是至少大学学历，很多都受过专门的采购培训，他们内部有一套定量的评估体系的。所以，最好是用你本行业的定量术语来表达，假如本行业没有定量术语，就直接说，We have supplied our products for XXXXX company for 5 years, and XXXX company is quiet satisfied for our quality. So I believe we can meet or exceed your quality requirements. 这个XXXX公司最好是客户应该知道的，和客户差不多同类档次的，或者高一点点，不要高太多的。否则要误解的。 10、其实，大公司的买手最关心的不是price, quality, 而是: reliability. 差不多的商品，买手从不同的供应商购买，价格有点小差距，国外的公司是可以接受的。但是，买手找的供应商出问题的话，那问题就大了，欧洲还好一点，美国可以马上就走人。所以，我们假如能站在客户的角度考虑问题，要让买手觉得你在所有的供应商里面，你是最reliable的，包括质量，价格，长期供货能力等等。 总之，你是在和客户沟通，而不是被审问。一定要interactive。 We all know the old foreign trade, and at the exhibition that we can encounter a variety of buyers. At the first meeting, you play good, if that would increase the probability of orders you receive. After all, a lot of salesman several times a year there is no opportunity to attend the exhibitions, we must reach to maximize the harvest. The basis of their experience and the Netherlands provided information, summed up the following 10 o'clock. I hope for all of us useful. 1, Europeans, Americans are very much the kind of interactive person, you do not need too formal, do not need anything yes. 2, two people in dialogue, an appropriate time to call each other. If you are in the dialogue often called each other, the other side will call you, it allows customers to easily you have the impression that this follow-up to keep track of customers many advantages. Non-English names, like the Nordic names, we simply do not know how to pronounce many of France's name is not based on English pronunciation, we should pay attention, you do not read can be directly asked customers, it is not rude. The Netherlands and Germany there are many names of people is two words, one must not read the last word. ie Caroline van Bommel, this woman you can call for: Ms. van Bommel. An atmosphere of good enough, you can directly call each other's single name. 3, mother tongue is English words may be very fast, not stalled. You can let other people a little bit slower, it is not rude. Do not take customers did not understand the words. Otherwise, customers will find very difficult to communicate with you. Easily gone 4, customers sit down, you can ask the customer how much you can give me time. How many time are you available? This will reflect the customer journey you respect, but also allows you time to grasp the basis of the content of communication 5, after the foreigners as long as so down to let a foreigner to say, you fully understand the circumstances, I will introduce yourself. And Europe when Americans talk about, you can give customers a brief purpose of the visit. What I hope to find some suppliers. Some customers will not directly answer you, and some customers will tell you 6, if you are fortunate enough to get the title of Director, Vice President and other job-buyers, it is necessary to say something more strategic things. To show these people not for a counter to the two counters. Many of them is to find strategic partners (Strategic Partners). So you have a long line to catch big fish skill. If you own power plant so, to take the initiative to invite those of you who visit the factory. These posts many people had high academic qualifications, some people have MBA background. Therefore, a bit like to listen to, then compare acid. It talks excessively about preventing these people is: value, global supply chain, private label, costs, partnership, bottom line and so on. You can say this: We are one of the top 3 private label suppliers in the global market. Our producing capacity is more than 5,0000000000000 / units each week. Furthermore, you know, the knowledge and the know-how sometimes is more important than the machines and equipments. Fortunately, we have accumulated enough producing and management know-how from our long-term co-operation with XXXX company. I am sure we can help you to reduce your international sourcing costs, we can help you to increase your bottom line. just let me know how I can create value. 7, customers have the right to ask you a lot of problems, in fact, you also have the right to ask customers: the following questions to ask you, but try to look at, you know your customer many advantages: How can you evaluate your suppliers? Many customers do not want to directly answer you, because really hard, you can add that, just generally speaking, not the detailed principles.What 's your purchasing plan for next season? If retailers: How many stores does your company have? If brokers: Do you distribute your goods only in your domestic market? Or in the whole Europe? Which country is your biggest market? (Can not directly ask is your biggest customers, so sensitive. 8, the last 12 days at the exhibition, you can ask: What do you think how about the trade show? Did you find everything which you need exactly? You ask this question is very easy to get from your customers the industry as a whole situation, the customer's point of view for you to be valuable. At the same time, you also indirectly asked customers what the customers have not been found, maybe you can help the customer a favor, if you just have this product, customers will also under orders to you here. 9, with customers when introduced, do not always say, Our quality is very good. Booth above are not more of your time. Some guests do not say there is no way to measure, then, how really good? Buyers of large companies are basically at least a university degree, many are trained in specialized procurement training, they have a quantitative assessment of the internal system. Therefore, it is best in your industry to express the quantitative terms, if the industry did not quantitative terms, on a direct say, We have supplied our products for XXXXX company for 5 years, and XXXX company is quiet satisfied for our quality. So I believe we can meet or exceed your quality requirements. This is the best customer XXXX companies should be aware of, and customer almost the same grade, or a little bit high, not too high. Otherwise, it should misunderstood. 10, In fact, buyers of large companies are most concerned about is not the price, quality, but rather: reliability. Similar commodities, buyers from different suppliers, the price a bit small gap between the foreign companies is acceptable. However, buyers looking for suppliers of the problem, then the problem bigger, better one in Europe, the United States can leave people immediately. Therefore, we can stand if the customer's point of view and allow buyers think you are in all suppliers inside, you are the most reliable, including the quality, price, long-term supply capacity and so on. In short, you are in, and customer communication, instead of being interrogated. Must be interactive.